Pinterest TV : Live Shopping is now available on Pinterest

Pinterest TV is the introduction of Pinterest in the Live Shopping world. This event is expanding its live shopping capabilities. Thus, it is transitioning from an aspirational shopping web to a hub for creator content. Pinterest TV, a series of live, original, and shoppable videos focused on food, home, fashion, beauty, DIY, and more. Recently, Pinterest announced this application. The episodes will begin airing on weekdays on November 8. Moreover, it will be accessible for on-demand watching after that.

Pinterest creators will host the presentations. These shows include a chat element. This chat window let them ask question and participation in the shows.

Upcoming Shows on Pinterest TV

“Christian On,” from American fashion designer and “Project Runway” alum Christian Siriano. “Unfail My,” from the director and screenwriter Monica Suriya. Pinterest food makers to “unfail” the holiday dishes of cooks across the country. “Tom Tries,” from Olympic gold medalist in diving Tom Daley. He is also a knitting guru and plans to learn new skills from the older grandmas and grandpas. Pinterest is also launching a virtual studio to aid the creative process. Here, producers will operate with creators to help them develop their information. Furthermore, they will provide A/V support to go live more quickly.

Shows Time on Pinterest Live Shopping Application

The new episodes will premiere on the Pinterest iOS app on November 8. Moreover, these shows will be on air from Monday through Friday at 3 p.m. PDT / 6 p.m. EDT in the United States. Each Friday, products will be added to a live shopping experience. On these Fridays, Pinterest users may get discounts from various brands. These brands include Patagonia, All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented, and more.

These shows will be 30 minutes long, according to Pinterest’s call to action. They will include a 10-30 minute pre-production call with Pinterest’s team as well as an AV tech check.

Pinterest notes that the goal is to provide its consumers with a new way to be inspired. Rather than just browsing images for products and ideas like previously. And, Pinterest TV will allow the firm to expand into video and the creative economy.

Pinterest competing other Social Applications

Pinterest has been attempting to make this move for several months. As new social networks like TikTok are becoming the site where younger users are exploring ideas. This thing supports them a lot in online purchasing margins. Pinterest’s image pinboard experience has started to feel archaic. One of the examples is a remnant from another era of the web. Other, older social networks are also experiencing this problem. For example, Instagram’s CEO recently stated that the app would no longer focus on photo-sharing and embrace video.

Video Content Creation and Pinterest TV

Pinterest has been pushing to make video a more significant part of its platform. It launched a TikTok-style “Watch” tab earlier this month. It allows users to browse through a stream of creators’ videos vertically. Furthermore, they can like, comment on, and save to their Pinterest boards. These videos are a newer type of content that Pinterest refers to as “Idea Pins”. a video-first feature that allows creators to show some DIY idea, such as cooking a recipe or making a craft.

Pinterest is investing $20 million in Creator Rewards. Thus, Pinterest TV encourages creators to make videos. Moreover, it provides other tools to help them monetize their content. Additionally, affiliate links, collaborating with brands on sponsored content, product tagging, and more.

Nevertheless, most of what Pinterest has done thus far in terms of video is not groundbreaking. Instead, it is about a website catching up to where the web is going. Creating creator-backed content, videos, and live shopping experiences.

Another example of this larger strategy in action is Pinterest TV. Given the competition among social platforms for creator talent. not to mention the significant creator funds being offered by Facebook, Instagram, Snap, and YouTube. Furthermore, they try to combat the TikTok threat. Pinterest will have to prove it is worth creators’ time and effort to be successful.

Although, Pinterest TV is only currently available to creators. Furthermore, the company is offering a sign-up form for those interested in creating TV episodes through the new service.

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